Herval Freire

Software, hardware, peopleware

Startups/companies/what-have-you

I started lots of stuff. Some of it worked, some of it didn’t. I’m not done yet!

DailyCrunch

Automatically sync your Pocket and Instapaper articles as daily magazines for the Kindle. Apparently not a lot of people read non-books on their Kindles, so I finally shut this down in 2017.

Novelo

A Facebook commerce platform. Startup Chile Alumni (1st batch), shut down in 2012.

BlooBox

A Wordpress-like platform for Digital Signage. Acquired in 2011.

InvestidorVirtual

A stock market simulation game that reached 25,000 very active users (deactivated in 2009 due to “regulatory costs” aka Bovespa didn’t like the competition).

MyGuestmap

A mapping service that allows users to set up their own Google Maps-based guestbooks and embed the maps on their own websites, reaching 45,000+ regular users. Deactivated in 2015 due to payments and API issues.

Sollipsis Interactive

Selling mobile games. In Brazil. In 2003. Perfect timing!

Connect

My first company (founded 2001). Focused on PalmOS software and sales force automation. Company still lives on!

Presentations & blog posts

Stress Testing as a Service: a tale of New Year’s Eves at Twitter

A bit of Twitter’s journey towards fully automated (and safe) stress testing (QCon SP 2018)

So you think JSON is a good idea?

An experiment on JSON vs binary RPC formats on a microservice architecture

Scala at SoundCloud

Scala, microservices and music (QCon Rio 2014, pt-BR)

Startup don’ts

Lessons learned on trying to build a business (Startup Chile, 2011)

SEO-friendly single-page apps in Rails

Exploring server-side rendering for Javascript-heavy apps

A postmortem of postmortems

A collection of postmortems from my past entrepreneurial experiences

Open source toys

Open Source Chess

A Chess game in Unity.

Coinstream

Monitoring cryptocurrencies in multiple exchanges using Akka.

Ground Control

A programmable Arduino-based device with a Golang interface, so you can deploy your site or read tweets by fiddling with good ol’ switches and buttons.

Swogo

Implementing the Logo programming language as a Swift Playground.

Mobile Game of Life

Conway’s Game of Life for iOS.

Haikuzao

A Neural Network that generates Haikus and posts them on Twitter [source].

Antisocial for Chrome

A Chrome plugin that gets rid of comment blocks on sites [source].

The Markovian Writer

Eventually generating literary text based on the top 100 books from Project Gutenberg using a simple Markov Chain [source].

DeepDreaming in Docker

Google #deepdream as an easy to use Docker container [source].

Yahoo Finance Gem

A dead simple wrapper for Yahoo Finance quotes end-point used by a lot of people.